Multidisciplinary designer and creative
committed to unlocking hidden creativity.

Storytelling with Technology

I work with experimental and immersive storytelling technologies including but not limited to: AI, VR, XR, nonlinear film, physical computing, projection mapping, algorithmic art, and spatial audio.

My work empowers audiences with the agency to affect an outcome. Visibility is also a recurring theme, through questions of who is seen and heard, but more importantly, who is not... I also like to create things that make people smile.

User Experience Design

As a designer working independently, collaboratively or leading a team, I have helped large, complex organisations such as the BBC and American Express, solve large, complex design and UX problems by seeking out innovative new perspectives and challenging convention wherever possible.

Research and Writing

Critical analysis and research are integral to my work. I have recently drawn inspiration from Jussi Parikka’s archeological approach to critiquing media cultures and technologies, and Donna Haraway’s situated design methodology for the development of contemporary technologies such as artificial intelligence.


‘One of the most interesting examples of "sonification" that I have come across’ – Eric De Visscher, V&A Research Institute

‘We love it. Signed off! Jobsagoodun. It reeeeally is!’ – David Bailey, Creative Director at BBC UX&D

‘He got great feedback from those he worked with...cool,calm and collected just about sums him up...and is charming to work with...with a 'can do' attitude and is witty to boot’ – Al Baird, Lead Creative Director, MSL Publicis Groupe

Click here for full CV

I also play music occasionally.

01/ Algorithmic Filmmaking
02/ V&A Historical Fiction
03/ ‘Weegee’ VR Theatre
04/ Collective Spatial Audio App
05/ Boring Collaborative Game
06/ Phone-line Storytelling
07/ Climate Change 360º
08/ RA Analogue Social Network
 A/ BBC: Design, UX, Video
 B/ BBC: Typography Research
 C/ AMEX: Design, UX, UI