A research project advocating the accessible twenty-two weight typeface BBC Reith.
I identified the value of and argued for an expressive, and crucially accessible, custom typeface at the BBC.
As an antidote to the use of vanilla system fonts, I proposed an extensive family of sans and serif weights catering for a range of voices, from serious (News) to playful (Children’s).
The research piece was shared with key senior stakeholders including the Director General. As part of a wider research initiative, this work helped pave the way for the eventual commissioning of BBC Reith, a contemporary humanist font designed by Dalton Maag, with twenty-two sans and serif weights.
BBC GEL. Various versions of Reith.
Page explaining the aperture of system fonts Arial and Helvetica.
Cover featuring system fonts Arial and Helvetica.