BBC CUSTOM FONT

‘Create twenty-two new voices at the BBC’.
A research piece advocating the custom typeface BBC Reith.


Whilst in my role as a Senior Designer at Tui Media, I identified the value of and argued for an expressive, and crucially accessible, custom typeface at the BBC.

As an antidote to the use of vanilla system fonts, I proposed an extensive family of sans and serif weights catering for a range of voices, from serious (News) to playful (Children’s).

The research piece was shared with key senior stakeholders including the Director General. As part of a wider research initiative, this work helped pave the way for the eventual commissioning of BBC Reith, a contemporary humanist font designed by Dalton Maag, with twenty-two sans and serif weights.

BBC GEL. Various versions of Reith. 

Page explaining the aperture of system fonts Arial and Helvetica.


Cover featuring system fonts Arial and Helvetica.
Mark