An anonymous interactive telephone line that encourages people to share stories.
According to a survey commissioned by the Mental Health Foundation, men are far less likely than women to seek emotional support from friends or family. I sought to find a lofi, low commitment way to facilitate this emotional dialogue.
FatherLine collates and publishes personal stories about fatherhood using the medium of an interactive phone line. By offering anonymity via a common technology, the project captures an intimacy and frankness that might have been lost in a traditional interview format.
The creative alludes to a bygone era of interactive telephone role-play games and sex chat lines. The sound design and voiceover are reminiscent of local radio advertising, and the gaudy early noughties-inspired website was an exercise in anti-design.
Listen to the stories left by anonymous strangers
A sample of stories left on the FatherLine.
Gaudy early noughties inspired website.
Pitch film ‘James’.
Pitch film ‘Mr Landa’.