Social Consequences

An analogue social network created for the Royal Academy’s 250th Birthday Party that sparked unlikely friendships in the gallery.

For the Royal Academy’s 250th Birthday Party I developed an analogue social network to test people’s willingness to meet strangers. 250 party goers were each given a custom designed mask and a set of instructions.

Inspired by the Victorian parlour game Consequences, each unique mask featured the top and bottom halves of different faces from the Royal Academy Collection. Any two masks could be slotted together to create a new, abstract form. I called the project Social Consequences.

Players were instructed to wear their masks at a specific time and location in the gallery and hunt for their masked counterpart. When a correct match was made, the two masks could be combined to complete the original artwork. Many players went on to share the project on digital social networks.

A number of the unique masks. 

Selection of posts on digital social networks.